© 2002 Makesfive ltd & EDuce ltd
Definition and Scope of Partnering
FORMS OF PARTNERING

Essentials of Business Partnering provides resources relevant to businesses in a wide range of collaborative/ partnering situations.

It helps to understand the distinctions between different forms of collaboration. Sometimes it is not clear to participants what type is involved.

FORM
PURPOSE
FEATURES
HORIZONTAL PARTNERING    
Joint Venture ...win business ...small number of partners
...specific, time-limited business project
...shared resources, risks, rewards
Strategic Alliance ...gain direct business advantage ...as Joint Venture, but more open, longer term search for mutual gain, contractually different
Business Co-operative ...save costs or create marketing opportunities ...joint purchasing or joint marketing
...potentially many members
...delegated management function
VERTICAL PARTNERING    
Supply Chain Partnership ...deliver added value to customers ...relationship between purchaser & supplier with long term focus
...focus on driving quality improvement through systems, skills & relationships
NETWORKS    
Networking Forum ...learn from each other ...vehicle for debate, exchange
...loose & open-ended
...driven by members' own agenda
Business Association ...promote member interests ...as Networking Forum, plus…
...consult & represent member interests
Sector Group ...promote competitive advantage of an industry ...develop sector strategies and key projects
...possible advisory role to government agencies
Cluster Group ...promote competitive advantage in related industries

...as Sector Group, but involving a wider set of supplier and customer interests

 

CLICK to download a version of the table to use as a working tool


(123K)

(478K)

Prompts

What more do you want to achieve than you're doing now?

What do you want a partnering arrangement to do?

How deeply into it do you want to go?